Privacy policy

At BZEN, we are committed to protecting and respecting your privacy.
This notice describes what personal data we collect, how we will use that data and how we keep your personal data safe.

This policy applies to the personal data that we process about you as a natural person. This policy does not apply if we process anonymous or business data.

BZEN is compliant with the EU General Data Protection Regulation (GDPR) as well as with other national data protection laws of the member states.

The administrator of personal data collected is the BZEN SRL, registered in Sprimont, Belgium. The processing of personal data will take place according to the rules set out in the Regulation of the European Parliament and Council (EU) 2016/679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free flow of such data and repeal Directive 95/46 / EC (General Regulation on Data Protection).

Data security

BZEN is committed to protecting your privacy. We will treat your personal data in all confidentiality. In order to prevent a manipulation or a loss or misuse of your data stored with us, we are taking constant upgrade of our security measure, including integrating new available technologies.

Transfer of data

Our site is fully compliant with the GDPR regulation. We will never transfer your personal data to a third party without your prior agreement.

Data analysis tools

We use different analysis tools to assure the continuous optimization of our website. For example, we are able to measure the use of our website by visitors. This allows us to better understand our visitors’ interests and to improve our services.

Register on our website

To purchase bikes or accessories on our e-shop, you will have to register with your name, address, e-mail, telephone number, and potentially company detail. In case of purchasing, necessary data will be transferred to the shipping partner in charge of delivering the goods. The same will occur with the financial institution entrusted to execute your payment. These companies may use your data only for the purpose of delivering the goods or for executing the transaction and for no other purposes.

Commercial information - Newsletter

You have the opportunity to subscribe to our newsletter by providing your e-mail address and agreeing to the processing of your personal data for the purpose of sending commercial and marketing information by e-mail. Through the newsletter we inform you about our latest offers (for example, news, promotions, etc.).

1. What type of personal data do we handle?
The personal data we process via our email subscription systems includes:

  • Identification data: e-mail address,
  • Data about your interests and needs: product preferences, frequency of e-mail reception, language,
  • Subscription behaviour: time of registration and delivery, opening of e-mail, clicking on links in e-mail, use of favourite device(s) and email client(s),
  • Managing the relationship with our subscribers: We may ask for your feedback about our products and services and use this to improve our offering.

2. For what purpose do we handle your personal data?
We only use your personal data to:

  • Send you e-mail newsletter with our commercial offer
  • Assist you with your subscription in case of troubleshooting
  • Collect statistics about collective and individual behaviour in order to improve our subscription system (e.g. opening rates and click through rates of an email campaign)
  • Ask you for feedback about our products and services to improve our offering

3. For how long will we keep your personal data?

Personal data is kept as long as you are subscribed to our email newsletter list. When you unsubscribe from the subscription services your e-mail address will be anonymised. Whilst data about interests and needs will be kept for statistical purposes.

4. What are your rights?

You have the right of information and the right of access to your personal data. You also have the right to correct, complete and delete your data.

  • You can withdraw your consent to receive the newsletter at any time without giving reasons.
  • You can unsubscribe from the newsletter by clicking on the link contained in the newsletter you receive.
  • You can also do this by sending an e-mail to

If you require information about your personal data, to correct or complete it, please contact us by email at

Data protection - Test ride

  1. Personal data provided by the test riders will be processed in order to organize and conduct the purchase of BZEN bikes as well as to obtain information about the experience of riding BZEN bikes by the test riders.

  2. Providing personal data is voluntary, but it is necessary to conduct the purchase.

  3. The test riders who provide personal data have the right to access their personal data and subject to the law, have the right to: a) rectify data, b) delete data, c) limit data processing, d) data transfer, e) raise objections , f) withdrawal of consent at any time.

  4. BZEN will collect from participants the following data: a) name and surname, b) e-mail address, c) telephone number.

  5. BZEN will also collect from the client the following data: a) shipping address.

  6. Test riders and clients have the right to lodge a complaint to the President of the Office for Personal Data Protection.

  7. BZEN declares that the data of test riders and clients will not be processed in an automated manner and will not be profiled.

  8. The data of the test riders and clients will not be made available to external entities, except for provisions provided for by law.

  9. The data of the test riders and clients will be kept for the period necessary to achieve the above-mentioned objectives.

  10. BZEN applies technical and organizational measures aimed at adequate, appropriate to the threats and categories of data covered by the protection of the entrusted personal data. BZEN has implemented appropriate measures to ensure the degree of security corresponding to the risk taking into account the state of technical knowledge, implementation cost and nature, scope, purpose and context of processing and the risk of violating the rights and freedoms of individuals with varying likelihood and severity of the threat. In particular, the organizer takes into account the risks associated with the processing of data resulting from:
    1) accidental or unlawful destruction,
    2) loss, modification, unauthorized disclosure of data,
    3) unauthorized access to personal data sent, stored or otherwise processed.

  11. BZEN does not take any responsibility regarding data collected by the Ambassador or the accredited partner.


Social media: Facebook, Twitter, Instagram, Linkedin,…
Our webpages contain social plug-ins of social networks. It is possible that personal data about the visitors to the web page are also acquired via these plug-ins, transmitted to the respective service and connected with the visitor’s respective service. After clicking on a social plug-in, the respective supplier obtains the information that you have visited the corresponding page of our online offer. If you do not want the association of your profile with the data supplier, you must log out from your user account before clicking on one of the social plug-ins. Note that BZEN has no influence if and to what extent the respective suppliers acquire personal data.

On our website, we use the supplier YouTube for the integration of videos and other material.


Our website has hyperlinks to websites of other suppliers. Upon clicking on these hyperlinks, you will be transferred directly to the website of the other suppliers. Please learn about the privacy and the confidentiality of your personal data directly on these companies website.

If you have any question that is not answered here, or if you would like additional information regarding how we collect, use and store your personal data, you may contact us at

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