BZEN continues growth strategy and presents new Gravel E-bike BERLIN at selected service partners

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BZEN BErlin Urban Gravel E-bike

BZEN expands its product range with the limited edition of a Gravel E-bike named after the city of BERLIN for partners of its main target group.

Like the other five models, it is designed to bridge the gap between conventional bicycles and e-bikes by seamlessly integrating batteries directly into the bike’s frame, delivering a classic bike feel coupled with a timeless design, high-quality components, and comfort.

 

Introducing the BZEN BERLIN Gravel E-Bike: born for the Urban Adventure

The BZEN BERLIN gravel e-bike embodies the spirit of urban exploration synonymous with the city of Berlin. Drawing from Berlin’s rich history of resilience, creativity, and adventure, this e-bike is crafted to conquer diverse terrains and inspire riders to discover the world around them. From navigating cobblestone streets to traversing rugged trails along the Spree River, Berlin invites urban adventurers to explore its varied landscape with curiosity and enthusiasm.

BZEN Berlin Gravel e-bike

With its lightweight and perfectly balanced design, this bike offers exceptional manoeuvrability and responsiveness, enabling riders to navigate the city’s narrow streets and pathways with confidence. Equipped with top-of-the-line components including Shimano GRX RX600 1×11 gears, Shimano MRX400 brakes, and a powerful Bafang rear hub motor 45Nm, the BERLIN, like other BZEN bikes, features non-slip surface pedals, an eco-leather saddle, an Altran Velo rear rack, puncture-proof Continental tires, and an exceptionally bright Busch + Müller front light. Not to forget about the fender, which makes this gravel bike especially city friendly.

 

Weighing in at just 15.7kg, it stands as one of the lightest gravel bikes available, making it an ideal companion for daily commutes or weekend adventures.

BZEN with unique cooperation model for local bikes shops

BZEN offers this unique bike through selected partners within its expanding network of local service partners, bike shops in Germany, Belgium, and soon in the Netherlands. By prioritizing collaboration over competition, BZEN company established strong partnerships with these local bike shops, that service the bikes for end customers and serve as test ride locations. This not only enhances the customer experience but also provides service partners with the opportunity to attract more visitors and cultivate lasting relationships with them.

Aligned with its core values, BZEN prioritizes partnerships with local bike shops deeply embedded in their communities, actively engaging in and contributing to local initiatives. BZEN offers a collaborative model that emphasizes exceptional customer service without imposing big investments or high order volumes on bike shops, especially in today’s challenging market landscape. Instead, BZEN views its substantial and expanding marketing expenditure across digital and out-of-home channels, with potential for localized advertising around specific events near service partners, as an investment in a mutually beneficial cooperation model for the company, local independent bike shops, and the continuously growing community of BZEN e-bikers.

Gravel e-bike BZEN man in the forest on a gravel e-bike