Accelerating Growth with External Investor and New Managing structure

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We’re thrilled to announce a major milestone for BZEN! With the support of Alexander Sorg, a seasoned business leader, we’re accelerating our growth and strengthening our leadership team.

pierre detry alexander sorgFounded in 2018 by Pierre Detry, BZEN has been dedicated to crafting top-quality, superlight electric city bikes. Our recent unveiling of the fifth model underscores our commitment to blending classic bike feel with cutting-edge technology. Sorg’s investment represents a significant step forward for BZEN, marking our first external investor alongside Detry. We’ve navigated the European market successfully with our unique route-to-market model, combining e-commerce expertise with local service partners. Pierre Detry emphasizes that our collaboration with Sorg isn’t just about finances—it’s about sustainability and innovation. With Sorg on board, we’re entering a new phase of growth and innovation. Sorg’s strategic insight and leadership will complement Detry’s focus on partnerships and investor relations. BZEN’s dedication to crafting innovative, lightweight e-bikes has earned us a remarkable niche in the market. Despite challenges in the bike industry, our resilience underscores the enduring possibilities in sustainable urban mobility.